An up close side view of wine bottles on the shelf


With 5 wine bars across the South East and an award-winning wine club, Vinoteca are recognised as purveyors of distinctive, high-quality wines from across the world alongside well-sourced, fresh, seasonal food.

The Vinoteca logo-2

What they needed

Vinoteca required an  experienced web partner to maintain and make functional improvements to their eCommerce website, built in WordPress. From improvements to the purchasing process to implementing new payment technology, we helped Vinoteca to offer the same best-in-class service online as they are already known for in their bars.

What we did

We adapted quickly to their existing technology stack to maintain and improve the existing eCommerce website.

We have made continual improvements to the user experience and functionality of their website including re-factoring their online shop – making changes to the existing designs to ensure optimised user journeys across the store. We also improved the filtering and preferencing for their online shop.

In addition to the website and eCommerce shop, we improved their customer experience and satisfaction for their subscription product, an online wine club. To do this we integrated a new payment provider and hosting service. We also integrated WooCommerce for subscriptions.

We also work in partnership with their marketing team on their ‘Refer a Friend’ programme to create a solution that fits their desired design and functionality and build integration into social media.

How we did it

We worked closely with Vinoteca’s internal marketing team to ensure that there is a perfect balance of brand, design, and user experience.

As well as working collaboratively with their marketing team, we quickly integrated with their wider business – working with finance, marketing and operations. This ensures that we are able to react quickly when changes are needed that could impact various parts of the business. This ability to react at pace is a must in a fast-moving retail and hospitality business, like Vinoteca.

Contact us

If you’ve read enough and want to speak to us about your next development, creative or web strategy project; contact us today.

01793 239110


I’ve been working with Jonathan and his team at Pixel Pixel since 2010 (back when Jonathan was initially freelancing) for Bradley Smith’s website, they’ve always produced quality website design and development services in a timely manner. Their latest rendition of the website launched in 2015 on their product has sped up my workflow of managing the site and is constantly improved throughout the year with new features and functionality. The support that Pixel Pixel offer if I get stuck or just need to be pointed in the right direction is just an email or a call away and I have no complaints. I am looking forward to working with Pixel Pixel now and in the future.

Our Work

We evolved an existing forms system to become an integral part of GWR’s business operations.

We created a website for Europe’s leading product management training provider.

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