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A/B testing with Google Analytics Experiments

Posted on 28th March 2017 at 1:00pm by Chris Snowden

Right now, A/B testing is the method du jour for website conversion optimisation, enabling users to test different marketing and design choices from the comfort of their own keyboard. There are plenty of tools which exist expressly to provide this in-depth variant testing, but did you know that it is also possible to set up a similar experiment in the ubiquitous Google Analytics?

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Posted in Design, Tutorials, Web

Site performance in the mobile age.

Posted on 30th January 2017 at 10:15am by Chris Snowden

The mobile revolution has seen a dramatic change in the way the average user consumes web content. The proliferation of smartphones and mobile-friendly sites has allowed users to access articles, social media, and even e-commerce on their phones and tablets, and the shift in behaviour that this represents is immense. In 2017 it is more important than ever to ensure that your site performs well across the mind-boggling current variety of hardware devices and screen sizes.

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Posted in Accessibility, Design, Mobile, Optimisation, Web Design

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