Right now, A/B testing is the method du jour for website conversion optimisation, enabling users to test different marketing and design choices from the comfort of their own keyboard. There are plenty of tools which exist expressly to provide this in-depth variant testing, but did you know that it is also possible to set up a similar experiment in the ubiquitous Google Analytics?
Websites nowadays are vibrant and artistic products packed with unusual features and quirky colour schemes, but our industry often fails to remember that not all of our users are receiving the full impact of these design decisions.
The mobile revolution has seen a dramatic change in the way the average user consumes web content. The proliferation of smartphones and mobile-friendly sites has allowed users to access articles, social media, and even e-commerce on their phones and tablets, and the shift in behaviour that this represents is immense. In 2017 it is more important than ever to ensure that your site performs well across the mind-boggling current variety of hardware devices and screen sizes.