Inside a Design and Development agency. News and views from Pixel Pixel
Right now, A/B testing is the method du jour for website conversion optimisation, enabling users to test different marketing and design choices from the comfort of their own keyboard. There are plenty of tools which exist expressly to provide this in-depth variant testing, but did you know that it is also possible to set up a similar experiment in the ubiquitous Google Analytics?
A trusty tool of any Web Developer, browser extensions are now a key component of our workflows, offering extended functionality to the already powerful modern browser dev tools. The ability to test concepts and fiddle with the DOM directly in the browser rather than switching back and forth from an IDE can be a big time-saver, and debugging relevant data about your site performance or third party plugins can offer insights that might otherwise be missed. There are hundreds of useful add-ons targeting inline css, grid layout overlays, cache-clearing, code parsers etc…
The mobile revolution has seen a dramatic change in the way the average user consumes web content. The proliferation of smartphones and mobile-friendly sites has allowed users to access articles, social media, and even e-commerce on their phones and tablets, and the shift in behaviour that this represents is immense. In 2017 it is more important than ever to ensure that your site performs well across the mind-boggling current variety of hardware devices and screen sizes.